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Your Audience.
Actionable Now.
Now+Next is a dynamic audience strategy for growth-driven brands. We don’t just show you who your audience is—we give you a plan.
We provide actionable insights that help you focus on the right people now and prepare for future opportunities.
No wasted effort—just a clear path to growth.
Why Now+Next Works
Our Now, Next, Not Yet, Never framework helps you focus on what matters. Prioritise the right people to engage now, plan for who’s next, nurture those not yet ready, and avoid wasted effort on those who’ll never convert.
Accelerate
Growth
Focus resources on high-potential Now and Next audiences to drive results.
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Drive
Innovation
Uncover unmet needs in your Next and Not Yet audiences to fuel product development.​
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Optimise
Marketing
Craft targeted campaigns using deep insights from your Now, Next, and Not Yet audiences.
Elevate
Experience
Improve customer journeys by focusing on what drives your Now and Next audiences.
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Know Your Audience.
Grow With Purpose.
Unlock the full potential of your audience and drive sustainable growth with Now+Next by Audience Strategies.
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Leverage proven expertise to target what matters most for your business.
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Identify and prioritise your Now, Next, Not Yet, and Never audiences for precise, efficient strategies.
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Turn insights into action, with tailored solutions that deliver real, measurable results.
Unlock Audience-Driven Growth
Now+Next equips you with the power to tackle real-world challenges and drive growth. With a focus on actionable insights and precise audience strategies, we provide the tools to unlock your brand's potential and deliver results.
Needs-Based Segmentation
Go beyond demographics to uncover the real motivations behind your audience’s decisions.
Pioneering
Framework
Our Now, Next, Not Yet, Never framework lets you allocate resources with pinpoint accuracy.
Actionable
Roadmap
Move from data to action with plans specifically tailored to your brand's unique position.
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Scalable &
Efficient
Adapt your strategies effortlessly, with solutions that scale based on your resources and goals.
Our Expertise
Our deep understanding of audience behaviour has shaped strategies, fueled innovation, and elevated customer experiences for global leaders.
Your Roadmap to Growth
1
Map Your Audience Landscape
Identify and understand category-related needs across your entire market to reveal growth opportunities.
2
Set Your Brand's True North
Pinpoint your Now, Next, Not Yet, and Never audience territories to focus your resources where it matters.
3
Plan Your Growth Journey
Develop a clear, actionable roadmap that transforms insights into measurable results.
Choose Your Plan
Foundation Tier:
The Essential Map
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AI-supported analysis of billions of online data points
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Identification of 8-10 distinct, actionable market segments
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Expertise-driven Now, Next, Not Yet and Never categorisation
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Initial strategic recommendations​​​​
From £8,000
Pro Tier:
Advanced Navigation
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AI-supported analysis of billions of online data points
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Identification of 8-10 distinct, actionable market segments
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Expertise-driven Now, Next, Not Yet and Never categorisation
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Initial strategic recommendations​
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Primary survey research
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Rich segment analysis and profiling
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Comprehensive strategy development
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Tailored action plans for each strategic opportunity
From £50,000
Enterprise Tier:
Precision Planning
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AI-supported analysis of billions of online data points
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Identification of 8-10 distinct, actionable market segments
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Expertise-driven Now, Next, Not Yet and Never categorisation
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Initial strategic recommendations.
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Primary survey research
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Rich segment analysis and profiling
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Comprehensive strategy development
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Tailored action plans for each strategic opportunity
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Integration of your brand's behavioural and transactional data
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Deep tactical actionability
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Granular segment mapping and opportunity identification
From £80,000
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What should my data (research, insight, analytics and CRM) strategy be?Our process involves interviewing your leadership to gain a comprehensive understanding of the most important jobs they're trying to do that are currently unsatisfied with audience insight to work out how audience data can be used to assist their goals. We also speak with teams in other industries and your existing data teams to learn what's possible and how to achieve it. This information is then used to help develop a data strategy, CRM strategy, insight team org design and roadmap tailored to your company's specific needs. E.g. A number of large media and entertainment companies have wanted to put audiences closer to the heart of their strategy. We interviewed stakeholders, insight teams and other entertainment companies to help them to lay out a roadmap to success.
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Who is my audience, and what should my strategy be?To answer this question, we segment audiences using surveys, transaction data, social audiences and artificial intelligence. We then identify priority segments taking into account segment fit, existing reach, and potential reach compared to competitors. From there, we can help you develop strategies to better engage them. For a comprehensive approach to audience segmentation and strategy, check out Now+Next, our data-driven solution designed to guide businesses in identifying and targeting their key audiences. We've successfully used this approach with artists, media companies, luxury brands, and more, helping them focus on the right segments and develop products and marketing strategies that meet their needs.
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How should I develop my brand positioning to engage my audience?We begin by examining your team's vision and values and the needs of your audience(s). From there, we work to find a brand positioning, strategy and write a brand book that is authentic and resonates with your audience(s). E.g. For retailers and consumer goods companies we've interviewed audiences, staff and the industry to understand current perceptions of a brand. Then we've worked with them to develop new positioning that resonates with their values, goals and audiences.
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Which partners should I pick to better engage my audience?To answer this, we use billions of signals from social and digital platforms, and sometimes supplement this with survey research. We produce monthly dashboards for clients that explore demand for thousands of partners in dozens of countries. This information can then help identify which talent, media channels, and brand partners will be most effective in engaging your target audience(s). E.g. We help Madame Tussauds to identify the talent they should celebrate with waxworks, music festivals to invest in lineups that resonate with their audiences, global consumer goods companies to partner with the right media, global entertainment companies to license the right IP and global technology and entertainment companies to pick the right talent for their content.
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How can I tell data-driven stories using audience data?To do this, we interview your team about the stories they want to tell and then gather data and industry perspectives to help craft these narratives. We then produce and present visually stunning reports designed to change hearts and minds. E.g. We've written and helped with a number of reports: Global music trends and dance music industry valuation for the International Music Summit (report | video), the Economic benefits of the dance music industry to the UK (link), Dance Music’s Impact on Communities and Culture (link), Female representation in dance music (link) and the Annual Trapital Culture Report (2022, 2023).