Your Audience Knows Where Growth Will Come From

At Audience Strategies, we believe your audience holds the key to unlocking your brand's future.

By deeply understanding their needs, motivations, and behaviours, we transform data into actionable insights—empowering you to tap into the opportunities they reveal.

Growth doesn’t happen by chance; it comes from aligning your strategies with your audience’s needs.

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Our Mission

Sustainable growth stems from a deep understanding of your audience. At Audience Strategies, we're passionate about uncovering the insights that drive meaningful connections between brands and their customers. For over two decades, we've been helping forward-thinking brands navigate the ever-changing landscape of consumer behaviour, turning data-driven insights into real-world impact.

Our approach is rooted in three core principles:

We harness our unwavering passion for understanding audiences, combining advanced market research and data analytics with proven experience to identify actionable insights.
We're committed to fostering sustainable growth, developing strategies that not only address current challenges but lay the foundation for long-term success.
We embrace the transformative power of technology, leveraging cutting-edge tools and AI to revolutionise how organisations engage with their audiences and drive business performance.

By blending data-driven intelligence with creative intuition and years of industry experience, we help our clients achieve results that far exceed conventional benchmarks. Our innovative frameworks and methodologies are designed to shift audience strategies from merely effective to extraordinarily impactful, making 'unreasonably effective' the new normal for your brand's growth trajectory.

Whether you're navigating cultural shifts, optimising product strategies, or making high-stakes market decisions, we provide the insights, tools, and technological expertise needed to build enduring connections with your audience and drive sustainable growth.

Five Questions We Love Answering

What should my data (research, insight, analytics and CRM) strategy be?

Our process involves interviewing your leadership to gain a comprehensive understanding of the most important jobs they're trying to do that are currently unsatisfied with audience insight to work out how audience data can be used to assist their goals. We also speak with teams in other industries and your existing data teams to learn what's possible and how to achieve it. This information is then used to help develop a data strategy, CRM strategy, insight team org design and roadmap tailored to your company's specific needs. E.g. A number of large media and entertainment companies have wanted to put audiences closer to the heart of their strategy. We interviewed stakeholders, insight teams and other entertainment companies to help them to lay out a roadmap to success.
Who is my audience, and what should my strategy be?

To answer this question, we segment audiences using surveys, transaction data, social audiences and artificial intelligence. We then identify priority segments taking into account segment fit, existing reach, and potential reach compared to competitors. From there, we can help you develop strategies to better engage them. For a comprehensive approach to audience segmentation and strategy, check out Now+Next, our data-driven solution designed to guide businesses in identifying and targeting their key audiences. We've successfully used this approach with artists, media companies, luxury brands, and more, helping them focus on the right segments and develop products and marketing strategies that meet their needs.
How should I develop my brand positioning to engage my audience?

We begin by examining your team's vision and values and the needs of your audience(s). From there, we work to find a brand positioning, strategy and write a brand book that is authentic and resonates with your audience(s). E.g. For retailers and consumer goods companies we've interviewed audiences, staff and the industry to understand current perceptions of a brand. Then we've worked with them to develop new positioning that resonates with their values, goals and audiences.
Which partners should I pick to better engage my audience?

To answer this, we use billions of signals from social and digital platforms, and sometimes supplement this with survey research. We produce monthly dashboards for clients that explore demand for thousands of partners in dozens of countries. This information can then help identify which talent, media channels, and brand partners will be most effective in engaging your target audience(s). E.g. We help Madame Tussauds to identify the talent they should celebrate with waxworks, music festivals to invest in lineups that resonate with their audiences, global consumer goods companies to partner with the right media, global entertainment companies to license the right IP and global technology and entertainment companies to pick the right talent for their content.
How can I tell data-driven stories using audience data?

To do this, we interview your team about the stories they want to tell and then gather data and industry perspectives to help craft these narratives. We then produce and present visually stunning reports designed to change hearts and minds. E.g. We've written and helped with a number of reports: Global music trends and dance music industry valuation for the International Music Summit (report | video), the Economic benefits of the dance music industry to the UK (link), Dance Music’s Impact on Communities and Culture (link), Female representation in dance music (link) and the Annual Trapital Culture Report (2022, 2023).

Meet The Team

David Boyle: David has 20+ years of experience developing audience intelligence and strategy capabilities that changed the culture and economics of the world’s most prestigious luxury brands and some of the biggest entertainment brands in the world. David loves the music industry and developing repeatable, scalable insight capabilities.

Louisa Livingston: Louisa helps companies and brands grow and has worked across Consumer Insight, Innovation and CRM. She has built insights capabilities that help brands make better decisions. From EMI Music to Hachette and Harrods, she has built transformative teams. Louisa's passion is in the fashion and retail industries.

Richard Bowman: Richard has 15 years of experience covering FMCG, media and entertainment industries He has designed and delivered consumer segmentation for some of the world's biggest entertainment brands. Richard works closely with us alongside leading his own business, This Is Insight.

Rufy Anam Ghazi: Rufy is a Music Tech Specialist and Research Analyst with extensive experience in product strategy and music market research. Her background includes impactful roles at Keakie Music and ByteDance, where she excelled in product development and strategic partnerships.

Simon Jacobs: Simon has over 15 years of experience delivering insight and analytics solutions to some of the biggest entertainment, technology and luxury goods brands. His expertise is delivering solutions that make insightful findings accessible.

Eva Szokol-Humay: Eva is highly skilled at setting up, project managing and building analysis processes for complex, multi-country and multi-wave consumer insight initiatives across different industries ranging from the public sector, to international media companies, publishing, technology, education and retail.

AI Makes Us Better, Quicker, and Happier

We embraced the potential of language models like ChatGPT early, viewing it as a powerful tool that complements our expertise rather than replacing it. We use ChatGPT extensively to enhance our work, including project planning, audience identification, survey question creation, and brand adaptation. We'll never upload your name, brands, documents or data. But we're proud that the efficiency of language models enable us to deliver high-quality work faster and with no additional costs, providing you with quicker, clearer, and better audience insights and strategies.

We want you to be at the forefront of innovation. So we worked with leaders across a diverse range of industries to write a series of PROMPT books to help you use AI to work better, quicker and happier. And we've developed training courses that have worked for leadership teams in global consumer goods companies, professional services firms, market research firms, social media networks, and market intelligence firms, among others. With hundreds of satisfied trainees from dozens of companies, we're confident in the transformative potential of our training programs.

What should my data (research, insight, analytics and CRM) strategy be?

Our process involves interviewing your leadership to gain a comprehensive understanding of the most important jobs they're trying to do that are currently unsatisfied with audience insight to work out how audience data can be used to assist their goals. We also speak with teams in other industries and your existing data teams to learn what's possible and how to achieve it. This information is then used to help develop a data strategy, CRM strategy, insight team org design and roadmap tailored to your company's specific needs. E.g. A number of large media and entertainment companies have wanted to put audiences closer to the heart of their strategy. We interviewed stakeholders, insight teams and other entertainment companies to help them to lay out a roadmap to success.
Who is my audience, and what should my strategy be?

To answer this question, we segment audiences using surveys, transaction data, social audiences and artificial intelligence. We then identify priority segments taking into account segment fit, existing reach, and potential reach compared to competitors. From there, we can help you develop strategies to better engage them. For a comprehensive approach to audience segmentation and strategy, check out Now+Next, our data-driven solution designed to guide businesses in identifying and targeting their key audiences. We've successfully used this approach with artists, media companies, luxury brands, and more, helping them focus on the right segments and develop products and marketing strategies that meet their needs.
How should I develop my brand positioning to engage my audience?

We begin by examining your team's vision and values and the needs of your audience(s). From there, we work to find a brand positioning, strategy and write a brand book that is authentic and resonates with your audience(s). E.g. For retailers and consumer goods companies we've interviewed audiences, staff and the industry to understand current perceptions of a brand. Then we've worked with them to develop new positioning that resonates with their values, goals and audiences.
Which partners should I pick to better engage my audience?

To answer this, we use billions of signals from social and digital platforms, and sometimes supplement this with survey research. We produce monthly dashboards for clients that explore demand for thousands of partners in dozens of countries. This information can then help identify which talent, media channels, and brand partners will be most effective in engaging your target audience(s). E.g. We help Madame Tussauds to identify the talent they should celebrate with waxworks, music festivals to invest in lineups that resonate with their audiences, global consumer goods companies to partner with the right media, global entertainment companies to license the right IP and global technology and entertainment companies to pick the right talent for their content.
How can I tell data-driven stories using audience data?

To do this, we interview your team about the stories they want to tell and then gather data and industry perspectives to help craft these narratives. We then produce and present visually stunning reports designed to change hearts and minds. E.g. We've written and helped with a number of reports: Global music trends and dance music industry valuation for the International Music Summit (report | video), the Economic benefits of the dance music industry to the UK (link), Dance Music’s Impact on Communities and Culture (link), Female representation in dance music (link) and the Annual Trapital Culture Report (2022, 2023).